Career Panel Discussion & Networking Event

Personal Branding—Key to Career Management in Tough Times

The Luxe Sunset, Los Angeles

11/11/2008 Tuesday

Time: 6:30-8:30 pm

Haas Alumni Network Los Angeles
Presents

A Career Panel Discussion & Networking Event

In today's highly competitive career environment, effective career management requires employees at all levels, and in all industries, to identify and express what their unique value is to their current, or prospective, organization.

Defining and expressing a Personal Brand will help to elevate an employee’s visibility and value, support their career progression, and help them stand out as a valuable team member during times of recession or retrenchment. In a job search, a resume that conveys a personal brand will help the jobseeker stand out from their competition.

In this timely panel presentation—

ü Jess Chan, Vice President, Challenger, Gray & Christmas, will discuss trends in the job market and provide perspective on today’s career marketplace.

ü Dick Knowdell, President of Career Research & Testing Inc., and author of “From Downsizing to Recovery,” will discuss the need to be flexible in today’s career environment where the only constant is change, and why “you are either in transition or in denial.”

ü Vivian VanLier, Certified Career Coach, Personal Branding Strategist and contributor to 30+ career books, will discuss what a personal brand is, why it is important today, and provide a hands-on approach to define your unique promise of value—your personal brand.

About the Presenters—

JESS CHAN, is a graduate of U.C. Berkeley’s Haas School of Business, and Vice President/ West Coast for Challenger, Gray & Christmas, Inc. Over the past 16 years, Jess has built and directed a dynamic, world-class organization dedicated to delivering outplacement consulting, training and support. High profile accounts he has worked with include: Yahoo, Charles Schwab, Levi Strauss, Dial Corporation, Lucas Films, Pixar Films, Washington Mutual, Mattel, Motorola, Northrop Corp. and Consolidated Freight Corporation. Jess has authored numerous articles on career issues and corporate outplacement strategies and has testified as an expert witness.

RICHARD L. KNOWDELL, MS, NCC, NCCC, CCMF is Executive Director of the Career Development Network and author of six books, including Building a Career Development Program: Nine Steps for Effective Implementation and coauthor of From Downsizing to Recovery: Strategic Options for Organizations and Individuals. Knowdell has taught at the University of California, San Diego and at San Jose State University. He has developed four popular career assessment instruments that have been translated into nine languages. He is a past president of the Silicon Valley Chapter of the Association of Career Professionals International (ACPI) and the California Career Development Association (CCDA).

VIVIAN VANLIER, CPRW, JCTC, CEIP, CCMC, CPBS, is a Certified Career Coach, Personal Branding Strategist  and Published Résumé Writer providing career coaching and résumé writing services to professionals and executives throughout the U.S. and internationally. A graduate of Haas School of Business at U.C. Berkeley, she has been a contributor to over 30 nationally-published résumé and career books including New York Times bestseller-Résumés That Knock ‘Em Dead, Expert Résumés for Executives and Managers, and Career Transition Resumes for $100,000+ Jobs. Vivian has been quoted as a career expert in over 100 newspapers, has been a presenter at career conferences and organizations throughout the U.S. and in Canada and has written articles that have appeared in Monster.com, TheLadders.com, WITI.com and other career sites.